department/unit: DEPARTMENT OF BUSINESS ADMINISTRATION - UNIVERSITY OF MACEDONIA
services: - MARLAB conducts cutting edge marketing research in topics such as Marketing Research Areas (indicative) Brand & Brand Equity New Product Development Attitude Research Sales Research Target Segment Analysis Segmentation Advertising Effectiveness Website Research Competitive Analysis Quality & Satisfaction Research Research Methods & Techniques Experimental Research Qualitative Market Research Quantitative Market Research Market Research Survey Online Market Research Survey Text Analysis Focus Groups In-Depth Interviews Moreover, it organizes conferences, workshops and seminars in marketing related topics
previous experience: MARLAB has conducted 7 research project on consumer behavior (3 projects related to Black Friday, 1 project was about the image of Turkey as a tourism destination, 1 project about holiday shopping , 1 project about valentine's day and 1 project on social media use by export companies). Moreover, it has organized 7 one-day events (mini-conferences) that covered topics related to marketing.