MARKETING LABORATORY MARLAB - UNIVERSITY OF MACEDONIA

department/unit: DEPARTMENT OF BUSINESS ADMINISTRATION - UNIVERSITY OF MACEDONIA

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The company at glance

services: - MARLAB conducts cutting edge marketing research in topics such as Marketing Research Areas (indicative) Brand & Brand Equity New Product Development Attitude Research Sales Research Target Segment Analysis Segmentation Advertising Effectiveness Website Research Competitive Analysis Quality & Satisfaction Research Research Methods & Techniques Experimental Research Qualitative Market Research Quantitative Market Research Market Research Survey Online Market Research Survey Text Analysis Focus Groups In-Depth Interviews Moreover, it organizes conferences, workshops and seminars in marketing related topics

previous experience: MARLAB has conducted 7 research project on consumer behavior (3 projects related to Black Friday, 1 project was about the image of Turkey as a tourism destination, 1 project about holiday shopping , 1 project about valentine's day and 1 project on social media use by export companies). Moreover, it has organized 7 one-day events (mini-conferences) that covered topics related to marketing.


EXPERTISES:


University, Technological Research Centre, other Research Organization

  • Cultural Creative Sector Abilities: MARLAB is research laboratory that conducts research for all Cultural and Creative Industries in topics related to customer behavior such as motives, personality type, attitudes, experiences, purchase behavior of their customers. In addition it can contact research in relation to distribution channels (e.g. retailers), communication (media), pricing and product/service testing. We can conduct of different methodologies field research (interviews), online research (survey research) and experimental research.


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