department/unit: PLANETE NUDGE


The company at glance

services: Providing consulting to help SMEs/Start-up to work on marketing & communication (BtoB, BtoC, BtoBtoC), the art of pitch (BtoB), and a specific offer on nudge consulting (Behavior Economics) to achieve behavior goals (internal or external targets). Nudge has been rewarded of the Nobel Price in Economic Science in 2017 (Richard Thaler) and is recommend by the European Economic and Social Committee since 2016. By identifying behavioral biases, nudge determine new solutions to promote the right action at the right time, in addition to the classical communication and awareness actions.

previous experience: MARKETING & COMMUNICATION 15 years of experience in consulting agencies (Leo Burnett / Service Plan / Marsatwork) for large groups (Fiat, Kellogg's, Heineken, Intersnack, ...). COMMUNICATION & NUDGES Recommendation of communication & awareness/sensitize plans, and nudge solutions for EDF (Energy Provider) & HMP - Habitat Marseille Provence (Public Office of the Marseille City Housing - Social Landlord). Recommendation of communication & awareness/sensitize plans, and nudge solutions for Suez in response to the Marseilles' City Council call for tenders of cleanliness and waste management. Realization of the project of sensitization and animation within colleges of Bouches du Rhône department called "Notre Propre Collège" (french play on words "Our Own College/Our Clean College") regarding respect for their living environment (cleanliness, waste management, respect for the environment/ecology). Sensitization of students, pickups and cleanings actions, artistic co-creation from plastic bottles, co-creation of nudges aiming at adopting the good behaviors to the students, and planting of trees within the Eco museum of the Mediterranean forest in Gardanne. Animation of conferences and co-creation workshops for private and public clients (FM Logistic, Samsic City, ATMO Auvergne Rhône-Alpes, ...). Creation of an original partnership (Planète Nudge / Recyclop Association) to offer a global service in response to the issue of cigarette butts, consisting of a nudge equipment (animated voting ashtray) and a collection and recycling service to transform butts in to plastics. --- Expert coach within the ADETEM (Club of Directors and French marketing managers). As a coach of Share Marketing, I accompany a group of mutual health insurance and a start-up in a collaborative project aimed at creating and developing a specific solution, value-creating for both entities. Spokesperson/teacher at the European Communication School of Marseille (ECS) and the School of Business and Management of Marseille (EMD) on advertising, strategic planning and the art of pitching (second-year university level, degree level, Master degree level).



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